New Animated Campaign Raises Awareness of ‘Honour’-Based Abuse
By Ladan Hashemi, Senior Lecturer in Sociology of Health and Health Policy at City St George’s University of London
A new animation created by the Women’s Research Hub in collaboration with VISION aims to shed light on ‘Honour’-Based Abuse (HBA), a pervasive form of violence targeting women and girls. Informed by research and survey data on violence against women in Iran, this is the fifth animation in the Hub’s series on gender-based violence (GBV). The survey underpinning this work was designed by Fatima Babakhani, CEO of the safe house Mehre Shams Afarid in Iran.
HBA is widespread both in Iran and globally. Studies indicate that thousands of women and girls in Iran experience coercion, forced marriage, and other forms of abuse in the name of “honour.” Globally, HBA affects communities across the Middle East, South Asia, North Africa, and diaspora populations worldwide, often remaining hidden due to social stigma and cultural justifications. While reliable statistics are difficult to obtain because of underreporting, research shows that the consequences are severe: psychological trauma, physical violence, and, in extreme cases, death. The Centre for Human Rights in Iran reported that in 2024 at least 179 women in Iran were killed — roughly a woman every two days — a significant proportion of them as a result of so-called ‘honour’ killings.
The animation presents real-life narratives, capturing the lived experiences of women subjected to HBA. Through carefully constructed scenes, it depicts situations such as family-imposed restrictions on women’s clothing and mobility, threats, humiliation, forced and child marriage, and the devastating consequences of upholding “honour” through coercion, including physical violence and ‘honour’-based killings.
Some of the impactful transcripts featured in the animation include:
Forced marriage: “They said there had been too many rumours about her, so her family forced her to marry.”
‘Honour’– Based Killing: “His brothers came, one by one, saying: ‘You’ve protected your honour. You’ve spared us all the shame.”
The animation brings these testimonies to life with a sensitive and empathetic approach, allowing viewers to understand the psychological and social dynamics of HBA, as well as its human impact. It emphasises that ‘honour’ is never a justification for violence: “No one is another person’s ‘honour’. ‘Honour’ is lost when we turn to violence — not when a woman chooses to live her life on her own terms.”
The campaign also provides clear guidance for bystanders and communities on how to respond:
- Avoid judging others’ private lives — everyone has the right to make choices about their body, relationships, and lifestyle.
- Support victims of HBA without blame, and do not leave them isolated.
- Be mindful of language: words like “honour,” “shame,” and “purity” can reinforce harmful norms.
- Do not share private information or images that could endanger someone.
- Speak up if you believe someone is at risk and contact trusted organisations.
The animation was produced in collaboration with animators in Iran, experts supporting women affected by HBA in Iran, Fatima Babakhani, and the UK-based NGO IKWRO, which supports victims of HBA in the UK.
The research team included colleagues Dr Ladan Hashemi and Professor Sally McManus from City St George’s University of London; Associate Professor Nadia Aghtaie at the University of Bristol; Dr Atlas Torbati from Goldsmiths University; Professor Birgitta Hosea from the Animation Research Centre at the University for the Creative Arts; and Dorreh Khatibi-Hill from Leeds Beckett University. The project was funded by the UKPRP VISION Consortium and the ESRC Impact Acceleration Award at the University of Bristol.
The animation will be officially launched on the Women’s Research Hub Instagram page during the 16 Days of Activism Against GBV, providing an important opportunity to reach a global audience and raise awareness of HBA. Ladan and colleagues will also be discussing the campaign at a free lunchtime webinar on Monday, 8 December. For further information and to register for the Teams link, please see Webinar: Using animation to campaign against VAWG.
Previous animations in the series have been viewed hundreds of thousands of times, narrated in multiple languages as well as subtitled, and it has been used in classrooms and at other events. We encourage its widespread use to improve awareness, and one animation in the series provides bystanders with potential strategies for safe intervention.
By combining rigorous research, authentic survivor narratives, and creative storytelling, this animation series offers a powerful tool for raising awareness and driving action against GBV. It is a vital reminder that combating GBV requires both evidence-informed strategies and a commitment to amplifying the voices of those most affected.
Link to Women’s Research Hub YouTube Channel
Link to Women’s Research Hub Instagram Account
For further information, please contact Ladan at ladan.hashemi@citystgeorges.ac.uk
